Company Blog

July 30, 2020
Why Venture Capital’s Systemic Bias Affects Us All

We already know that 98% of VC funding goes to homogenous white guys, and the crew at Ro and their erectile dysfunction solution is the iteration du jour. To the surprise of no one, male founders have thrown money hand over fist at the all male team at Ro, similar to when WeWork and Juul…

July 22, 2020
Day Trading Has Reached a Fever Pitch, But It’s Pretty Futile

May the odds be ever in your favor The house is designed to win Retail investing has become all the rage as bored/stressed/naive people are trying their hand at investing from the comfort of their couch. Bank of America Corp. reported a 13% jump in new accounts in Q2 and the Robinhood trading app boasted…

July 16, 2020
The Inherent Bias to Investing

Consumer behavior is human behavior. We’d like to believe that we are rational decision makers who thoroughly evaluate a situation before making a move, but that’s simply untrue. Research spanning decades clearly shows that emotion drives judgment, not logic. In fact, evidence states that when people are presented with evaluating risk-based situations, they often react…

July 2, 2020
Back to Basics: A Beginner’s Guide to Equity Crowdfunding for Your Startup

What is it? Equity crowdfunding is akin to virtually knocking on doors in your community and raising money from each person, to ultimately invest in your startup or development stage company. In return for their investment, these people receive a slice of ownership (ie. equity) in your company. Who’s doing it? Startups. Development stage companies….