More niche platforms Any marketer will tell you that as a young industry develops, it begins to serve its niches. Think about soft drinks as an example. When Coca-Cola was first developed, it was the only choice, take it or leave it. But as competitors realized the huge demand for soft drinks, they began to…
There is the simple approach to raising capital; playing the numbers game. Speak with 100 people of value and potentially interested in investing in your type of company or startup. According to the rules of the numbers game, one person out of those hundred will write a cheque. This is where patience and perseverance enter…
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