September 20, 2019
Batten down the hatches The writing is on the wall, and the whispers warning of a possible looming recession are getting louder and harder to ignore. 1 in 3 Americans are still trying to recover from the Great Recession of 2008 and they’re currently staring down the barrel of another possible financial meltdown. A Dodd-Frank…
September 6, 2019
Pitching in a few dollars in contribution to some really important initiative – beer for the frat party, paying for a friend’s surgery – isn’t a new idea. Pooling together money from a group has had many iterations over time. It’s such a normalized part of life, that, similar to fashion, home decor and automobile…
July 7, 2019
In today’s changing climate, equity crowdfunding has activated an entirely different market compared with traditional investing. Instead of having to trade through a broker, people can now use Federally-regulated online portals such as truCrowd.com, to begin their investing experience. This means that an entirely new set of Americans can own equity in early stage startups,…
June 25, 2019
The crowdfunding industry is expected to reach $93 billion by 2025. Securing Funding In today’s business climate, a large portion of startup founders and entrepreneurs remain severely underfunded. This burden falls mostly on the shoulders of women and minorities who watch 98% of VC funding go into the pockets of men. Predominantly white guys, but…
April 24, 2019
More niche platforms Any marketer will tell you that as a young industry develops, it begins to serve its niches. Think about soft drinks as an example. When Coca-Cola was first developed, it was the only choice, take it or leave it. But as competitors realized the huge demand for soft drinks, they began to…
