May 23, 2020
3 Reasons Why Marketing Matters for Crowdfunding Campaigns

It’s not just the offering that determines the success of a crowdfunding campaign. A solid marketing strategy is necessary to effectively promote your business and build a following. Digital marketing is here to stay Even before the pandemic, our lives were increasingly migrating online. Now, the need to establish a digital presence is even more…

May 16, 2020
Coronavirus has Positioned Crowdfunding to Give Venture Capital a Run for Its Money

Venture capital has traditionally been an industry with tremendous unchallenged power and the ability to tap a company, and watch its founder become a millionaire overnight. However, the coronavirus has pushed VC towards the sidelines, while crowdfunding is stepping in to fill the void by assisting banks and the Federal government to fund Main Street….

May 7, 2020
The SEC’s Temporary Conditional Relief Allows Small Businesses to Raise $250,000 Easier – Precisely Why We Supported ‘Keep The Light On’ Micro Funding Program

Yesterday, I received a newsletter from the equity crowdfunding portal owner and operator, TruCrowd, Inc. (TCI), updating its users to a recent announcement made by the United States Securities and Exchange Commission (SEC). The SEC has decided to ease certain requirements, providing temporary and conditional relief to make raising money using Regulation Crowdfunding (Reg. CF),…

April 21, 2020
3 Ways Crowdfunding Benefits Society

Stability Most entrepreneurs don’t have the luxury of pinning their hopes on the slim 6% chance of securing VC money, especially not in the midst of the coronavirus pandemic. Crowdfunding, on the other hand, offers the absolute best shot at securing funding because comparatively, it averages a 60% raise rate. While the economy seemingly plunges…