What’s Next for Equity Crowdfunding: Inclusivity and ‘Niche-ification’

April 24, 2019
More niche platforms

Any marketer will tell you that as a young industry develops, it begins to serve its niches. Think about soft drinks as an example. When Coca-Cola was first developed, it was the only choice, take it or leave it. But as competitors realized the huge demand for soft drinks, they began to enter the market, making Coca-Cola one of many choices. More specialized, or ‘niche’ sodas, like root beer and ginger ale sprang up to serve the expanding industry and different consumer preferences. Equity Crowdfunding is currently in its infancy, yet niche platforms have already emerged to serve startup genres that struggle to secure VC funding, such as cannabis.

Fundanna, Inc. is the first FINRA registered, cannabis focused, equity crowdfunding portal. People are able to invest in exciting opportunities online and can learn more at Fundanna.com. There are real estate crowdfunding platforms, beer, soap and many more. This is a healthy sign for the crowdfunding industry, which is expected to reach $93 billion by 2025.

Investment power will become more inclusive

Until Title III of the JOBS Act, investing in new startups and IPOs was exclusively reserved for the wealthy 1%. But now, it has expanded to include the 99%. This shift to include everyday people is powerful because with investment dollars comes decision-making power; now it’s entering the hands of a new demographic of investors. This power shift not only creates a new frontier for investing, crowdfunding and startups, but offers the 99% a fairer opportunity to change the narrative around how generational wealth can be established.

Learn more about equity crowdfunding

By Kirsten Campbell
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